Marketing Toolkit

Resources to promote the SkillsFirst and build engagement in the student community

Introduction
Product Guides
Social media materials
Brand communication principles

1. Introduction

Here you will find all necessary materials to promote our program. For more detailed information on what SkillsFirst is, please visit the FAQ section.

1.1. Intro slide decks

For better understanding of what SkillsFirst offers, it is helpful to use a qualitative presentation. You can use a ready-made one or an editable version.

pdf

1.1.1. Introducing SkillsFirst

pptx

1.1.2. Introducing SkillsFirst - Editable pptx file

1.2. Intro flyers

You can print flyers or share them electronically.

pdf

1.2.1. What is SkillsFirst?

pdf

1.2.2. Why use SkillsFirst?

2. Product Guides

You can distribute these guides to users to prepare them to use SkillsFirst.

2.9. Resume Builder

Students can create modern, keyword-optimized resume using our brand new AI-augmented resume builder.

pdf

2.9.1. Introducing Resume Builder

2.9.2. Demo Video
pdf

2.9.3. Resume Builder Flyer for Students

3. Social media materials

You can use these materials to build engagement on your organization's social media profiles.

All of these items contain a package with files (animated and static) designed to be published on Twitter, Instagram, Facebook and Snapchat

mp4, png

3.01. It's a new day!

Sample post text: 2021 is your year to shine! Showcase your hard work and skills on SkillsFirst to get hired in 2021

mp4, png

3.02. It’s time to shine

Sample post text: Practice your elevator pitch and interview skills on SkillsFirst

mp4, png

3.03. Master Your Story

Sample post text: Build the future you want by demonstrating the skills employers need

mp4, png

3.04. Share to Win

Sample post text: Share your pitch to get noticed and get entered to win this prize

mp4, png

3.05. Prize!

Sample post text: Share your pitch to get noticed and get entered to win this prize

mp4, png

3.06. Go farther together

Sample post text: Work with your peers to build career skills and lasting relationships

mp4, png

3.07. Share smarter

Sample post text: Stay in control your profile data and content on SkillsFirst

mp4, png

3.08. Connect the dots

Sample post text: Link your work experience and academic achievements to in-demand skills to get hired in 2021

mp4, png

3.09. Let’s talk skills

Sample post text: Impress employers with your understanding of important skills for the job

mp4, png

3.10. Know what you bring to the table

Sample post text: With a deeper understanding of your skills, you open up more career options

mp4, png

3.11. Always bring data to the party

Sample post text: Share your competencies evidence and scores with employers

mp4, png

3.12. More than a resume

Sample post text: Give employers with a range of evidence to show you have the skills to do the job

mp4, png

3.13. Stop searching | Start navigating

mp4, png

3.14. How it started | How it ended

mp4, png

3.15. What makes you tick?

Sample post text: Learn more about your interests to become an effective career navigator

mp4, png

3.16. So, you’re the “Realistic” type?

Sample post text: These careers might work for you: 1,2,3

mp4, png

3.17. So, you’re the “Investigative” type?

Sample post text: These careers might work for you: 1,2,3

mp4, png

3.18. Like to work with animals, tools, or machines?

Sample post text: You could be the “Realistic” type

mp4, png

3.19. Like to study and solve math or science problems?

Sample post text: You could be the “Investigative” type

mp4, png

3.20. Like art, drama, crafts, or dance?

Sample post text: You could be the “Artistic” type

mp4, png

3.21. Like to do things to help people?

Sample post text: You could be the “Social” type

mp4, png

3.22. Like to work with numbers, records, or machines?

Sample post text: You could be the “Conventional” type

mp4, png

3.23. Like to lead and persuade people?

Sample post text: You could be the “Enterprising” type

mp4, png

3.24. Know Python?

Sample post text: Check out these occupations: 1,2,3

mp4, png

3.25. Want to be an Database Administrator?

Sample post text: Learn these hot technology skills: 1.2.3

4. Brand communication principles

We follow certain rules in our marketing communications. The consistency of our communications depends on our adherence to them.

4.1. Logo

4.1.1. Basic logo

Can be used in all advertising materials, both digital and printed
Minimum height of regular logo:
9pt - printed without tagline, 100px - digital without tagline
20pt - printed with tagline, 150px - digital with tagline

png, jpg, svg, ai

4.1.1. Basic logo

png, jpg, svg, ai

4.1.1. Basic logo - monochrome version

png, jpg, svg, ai

4.1.1.v Basic vertical

png, jpg, svg, ai

4.1.1.v Basic vertical - monochrome version

4.1.2. Basic logo - negative version

Use on dark backgrounds

png, jpg, svg, ai

4.1.2. Basic logo negative

png, jpg, svg, ai

4.1.2. Basic logo negative - monochrome version

png, jpg, svg, ai

4.1.2.v Basic vertical - negative version

png, jpg, svg, ai

4.1.2.v Basic vertical negative - monochrome version

4.1.3. Signet version

It should be used on all advertising gadgets, wherever the print area is small. Can be used in all advertising materials, both digital and printed. For reinforcing branding. Also as web favicon and social profiles avatar.
Minimum height of signet: 6pt - printed, 50px - digital

png, jpg, svg, ai

4.1.3. Signet basic

png, jpg, svg, ai

4.1.3. Signet monochrome

png, jpg

4.1.3. Signet option 1

png, jpg

4.1.3. Signet option 2

png, jpg

4.1.3. Signet special

4.1.4. Logo construction

4.1.5. Logo color palette

Basic version

Blue Zodiac
CMYK: 99, 88, 42, 45
RGB: 16, 35, 71
HEX: #102347
Royal Blue
CMYK: 80, 66, 0, 0
RGB: 38, 96, 227
HEX: #355EDF
Fire Engine Red
CMYK: 10, 95, 100, 0
RGB: 214, 52, 28
HEX: #D72D24

Gray version

Oslo Gray
CMYK: 52, 39, 34, 3
RGB: 130, 138, 147
HEX: #828A93
Ghost
CMYK: 24, 17, 16, 0
RGB: 192, 196, 200
HEX: #C0C4C8
White Lilac
CMYK: 8, 5, 5, 0
RGB: 230, 232, 233
HEX: #E6E8E9

4.2. Fonts

We use two Montserrat font typefaces under the Open Font License. You should download if you want to use editable versions of our materials.

Download font family

4.3. Design language

We take full advantage of the contemporary language of graphic communication - in icons, illustrations or patterns we use minimalistic forms. Our layouts are bright, the colors are clean without any rubbing or discoloration. We use mainly monocolor graphics without strong accents, based on two - three main colors.

4.3.1. Icons, illustrations, accents

4.3.2. Color palette

The color base comes from playing with pastels. The general marketing materials take liberties with the shades. Some sample sets below.

Glitter + Perano + Blue Zodiac
HEX:
#E4ECFC +
#B8B7F5 +
#102347
Glitter + Cape Honey + Royal Blue
HEX:
#E4ECFC +
#FCE7AF +
#405CDB
Onahau + Perano + Mint Tulip
HEX:
#CCFBFF +
#B6B8F7 +
#BCFFEC
Perfume + Witch Haze + Onahau
HEX:
#D9BFFB +
#F7F27A +
#CCFBFF
Cape Honey + Perano + Honeysuckle
HEX:
#FCE7AF +
#B4B9F9 +
#E1ED70
Grandis + Cape Honey + Hit Pink
HEX:
#FCD292 +
#FDE7AF +
#FDAA8A

4.3.3. Color palette in student-facing materials on social media

These materials do not contain a logo, so it is important that the colors clearly relate to the main branding colors. Additional acceptable colors in the set is mint color described as Robin Egg Blue and blue described as Picton Blue.

Ferrari Red + Bubble Gum
HEX:
#EC2C0B +
#FFC3CA
Iris + Perano
HEX:
#5757CE +
#B9B5F9
Robin Egg Blue + Mint Tulip
HEX:
#00DFB8 +
#BBFFED
Picton Blue + Anakiwa
HEX:
#4EA8F1 +
#9AF4FE
White Smoke + Iris
HEX:
#F3F4F8 +
#5757CE